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By using a registered trademark, you can protect your brand by restricting other people from using its name or logo.

A trademark is a sign that is used to distinguish your business’ goods or services from other traders.

Securing a registered trademark protects your brand, and provides you with the tools to prevent someone using similar signs and using the back of your business. With your brand registered, you are within your rights to take actions against parties who have attempted to register conflicting trademarks, or are operating with conflicting brands and damaging your business.

If you do not protect your trademark by registering it, then you may find you are legally prevented from expanding your business.

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