When forming a company and choosing your new company name some words can be considered sensitive by the UK Company Registrar.
Sensitive words are nouns that can be deemed as misleading or offensive. They could also be linked to certain government organisations.
It does not mean that you are not able to use the sensitive word it just means supporting documentation may be required.
Our system with automatically check your company name when you start the incorporation process to see if any words are believed to be sensitive.
We also have a list of sensitive words available on our website. You can view here.